Personal data processing
Privacy Policy
Last updated: 17 June 2026
1. Data Controller
ABADAL AUTOMOVILES, S.A. (hereinafter, «ABADAL») is the data controller of the personal data collected through this website.
Contact details:
- Company name: ABADAL AUTOMOVILES, S.A.
- Address: CL. BLANQUERS, 131 — 43800 Valls (Tarragona)
- Email: info@abadal.com
- Telephone: +34 810 101 619
2. Personal Data We Collect
ABADAL AUTOMOVILES, S.A. may collect the following categories of data:
Identification Data
- First and last name.
- Identity document (when required).
- Date of birth.
Contact Data
- Email address.
- Telephone number.
- Postal address.
Business Data
- Vehicles of interest.
- Request history.
- Quotes requested.
- Website settings.
Technical Data
- IP address.
- Device identifiers.
- Browser information.
- Data obtained through cookies and similar technologies.
- Visit-source data stored in the browser's sessionStorage (referral URL, UTM parameters such as
utm_source,utm_medium,utm_campaign, and landing page), used for analytics and CRM attribution purposes. Duration: session (deleted when the browser is closed).
Financing Data
When the user requests financing or related services, the financial data necessary to process the request may be collected.
3. Purposes and Legal Basis
The table below sets out each processing purpose together with its legal basis under Article 6 of Regulation (EU) 2016/679 (GDPR):
| Purpose | Legal basis (Art. 6 GDPR) | Note |
|---|---|---|
| Commercial communications (sending information about products, promotions, and events) | Art. 6.1.a — Consent of the data subject | The user may withdraw consent at any time without retroactive effect. |
| Managing requests (enquiries, quotes, test drives, complaints) | Art. 6.1.b — Performance of a contract or pre-contractual measures | Necessary to manage the relationship with the user. |
| Contract management (purchase, reservation, financing, contract hire, after-sales) | Art. 6.1.b — Performance of a contract | |
| Compliance with legal and tax obligations | Art. 6.1.c — Legal obligation | |
| Digital improvement and analytics (navigation analysis, content optimisation) | Art. 6.1.f — Legitimate interest of ABADAL | The user has the right to object at any time (see section 8). |
| System security and platform integrity | Art. 6.1.f — Legitimate interest of ABADAL | The user has the right to object at any time (see section 8). |
4. Legal Bases for Processing
Processing carried out by ABADAL AUTOMOVILES, S.A. is founded on one of the following legal bases:
- Performance of a contract or application of pre-contractual measures (Art. 6.1.b GDPR).
- Consent of the user (Art. 6.1.a GDPR).
- Compliance with legal obligations (Art. 6.1.c GDPR).
- Legitimate interest of ABADAL AUTOMOVILES, S.A. in improving its services and ensuring the security of its systems (Art. 6.1.f GDPR).
5. Data Recipients
Data may be disclosed to:
- Companies within the ABADAL AUTOMOVILES, S.A. group.
- Collaborating financial institutions.
- Technology and service providers.
- Logistics and transport companies.
- Public administrations and competent authorities when there is a legal obligation.
Providers acting as data processors will only process data following ABADAL AUTOMOVILES, S.A. instructions and under the corresponding contractual guarantees.
6. International Transfers
Certain technology providers used by ABADAL AUTOMOVILES, S.A. are located outside the European Economic Area (EEA). For each of them, the safeguards required by the GDPR have been put in place:
- Google LLC (USA) — used for web analytics (Google Analytics 4) and digital advertising (Google Ads), enabled only with the user's consent. Transfer covered by Standard Contractual Clauses adopted by the European Commission (Implementing Decision EU 2021/914).
- HubSpot, Inc. (USA) — used for contact management and CRM. Transfer covered by Standard Contractual Clauses (Decision EU 2021/914). Further information in the HubSpot Privacy Policy.
- CARTO, Inc. (USA) — used for the interactive dealership network map. Transfer covered by Standard Contractual Clauses (Decision EU 2021/914).
Users may request further information about these safeguards by contacting ABADAL AUTOMOVILES, S.A. at info@abadal.com.
7. Data Retention
Personal data will be retained for the following periods:
- Contact data and information requests: while the enquiry is being handled and for up to 2 years from the last contact.
- Contractual relationship: for the term of the contract and, once ended, for the applicable legal limitation periods (generally up to 6 years under the Spanish Commercial Code).
- Consent for commercial communications: until the user withdraws consent and, after unsubscribing, for up to 3 years to evidence regulatory compliance.
- In any case, for the periods required by applicable tax, commercial and data-protection regulations.
Once these periods have ended, the data will be securely deleted or anonymised.
8. User Rights
The user may exercise the following rights:
Right of access
To know what personal data is being processed.
Right to rectification
To request the correction of inaccurate or incomplete data.
Right to erasure
To request the deletion of data when legally required.
Right to object
To object to certain processing based on legitimate interests or marketing communications.
Right to restriction of processing
To request the temporary restriction of processing in certain circumstances.
Right to data portability
To receive your data in a structured format and transmit it to another controller where technically feasible.
Right to withdraw consent
To withdraw your previously given consent at any time.
9. Exercising Your Rights
Your rights may be exercised by submitting a request to:
- ABADAL AUTOMOVILES, S.A.
- Address: CL. BLANQUERS, 131 — 43800 Valls (Tarragona)
- Email: info@abadal.com
ABADAL AUTOMOVILES, S.A. may request additional information to verify the identity of the requester when necessary.
10. Information Security
ABADAL AUTOMOVILES, S.A. applies appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, improper disclosure, or any other unauthorised processing. These measures are reviewed periodically to maintain an adequate level of security.
11. Supervisory Authority and Data Protection Contact
If you believe that the processing of your data does not comply with current regulations, you may file a complaint with the competent data protection authority. In Spain, the competent authority is the Spanish Data Protection Agency (AEPD) — www.aepd.es.
For enquiries relating to data protection or the exercise of rights, you may contact the data controller acting as the privacy point of contact:
- ABADAL AUTOMOVILES, S.A.
- Email: info@abadal.com
12. Policy Changes
ABADAL AUTOMOVILES, S.A. may update this Privacy Policy to adapt it to regulatory, technological, or business changes. The current version will always be the one published on the website.